About Me
Hello! I’m Caitlin McBride, a media & communications consultant, former journalist and digital media specialist in Dublin - thank you for coming to my website.
A little bit about me: I grew up in Long Island, New York and I’ve lived in Ireland since 1999. I’ve spent the last decade living and working in Dublin. I’m currently studying for an MBA at UCD Smurfit Graduate Business School, Ireland’s top-ranking MBA programme.
Professionally, I’ve worked as a journalist across a number of national titles including The Irish Times, The Herald, VIP Magazine, the Irish Independent and Independent.ie, the flagship digital title at Independent News & Media. My last six years have been immersed exclusively in digital, satiating my appetite for powerful storytelling and brand-building in a new medium, helping Independent.ie in particular become a valued online news source with the biggest readership in the country. In a world of fake news and misinformation, I take pride in being a trusted voice.
When I’m not writing for work, I’m writing for fun. I’ve written two books: The Day That Changed My Life, which was released in October, 2019 and The Grafton Barber: Grooming & Etiquette for the Modern Gentleman, released in 2018.
You’ll also hear or see me on a number of radio and television programmes.
Resumé Highlights
Strategic Communications Consultant at Irish Cancer Society (2020 - 2021)
Spearheaded a multi-pronged communications strategy for Daffodil Day. Designed - and implemented - a step-by-step blueprint responsive to client and market needs. Contributed towards a record-breaking €6m fundraising campaign.
MBA Student at UCD Smurfit School (2020 - 2021)
Currently completing a full-time MBA at Smurfit, Ireland’s only globally ranked programme. 'Image' MBA scholar, awarded to one female applicant across MBA and EMBA programmes based on leadership potential and academic success.
Executive Editor at Independent.ie (2017 - 2020)
I managed the Style brand, with an overarching role across Independent.ie, the biggest news website in Ireland. I project managed the launch of TheVow.ie and consulted on internal product launches within Independent News & Media.
Style Vertical Editor at Independent.ie (2014 - 2017)
Re-branded the Style vertical from Independent Woman resulting in growth from 450,000 to 2 million unique monthly users; managed branding for everything from events to reader offers and built second-to-none industry relationships.
You can find my full CV on my LinkedIn here.